Israel is THE startup country per se. Approximately 1000 companies in the tech and online sector are founded every year and only a small, but notably relevant part of it is present this week at the DLD Conference in Tel Aviv – a mixture of conference, festival and urban happening. In addition, the usual suspects such as Google and Amazon are present, who will be using their own space in the “Old Train Station” location to convey the cloud topic.
Representatives of large corporations from all over the world are sweating during panel discussions at temperatures of over 30 degrees Celsius amongst the slightly overstrained ventilators. Artificial intelligence, the future of mobility and finance, educational technology (EdTech) and cybersecurity are the essential topics this year. The digital story of Tel Aviv is also featured as one of the most innovative cities in the world.
Here are some impressions of Nunatak managing director, Robert Jacobi. Interestingly enough the DLD Munich conference has played a crucial part of the Nunatak story: The two managing directors Robert Jacobi and Rupert Schäfer, then a DLD producer at Hubert Burda Media, met for the first time there back in 2007.
Sometimes it just helps to talk faster – up the speech tempo from Allegro to Presto at a short notice, especially when a highly complex, multi-facetted topic demands clarification in only 15 minutes. Do it in a way where even non-experts understand what it is all about and reach a real “aha” moment.
At the recent VZB Fireside Chat, our Managing Director, Robert Jacobi was asked to do exactly that. The name Fireside Chat is a bit misleading: no flickering flames were needed on this sunny summer day. The attendees were instead lured to the rooftop terrace of the Donner & Reuschel bank building to enjoy a fantastic view of Munich’s skyline – the ideal backdrop for our co-founder to accept this 15 minute challenge.
In an entertaining tour d’horizon, Robert Jacobi gave the attendees, most of whom are managers of Bavarian publishing houses, a practical insight into one of the most discussed technology topics today: blockchain, with an emphasis on its uses in the media industry. He underlined the fact that the technology is no longer an idea for the distant future, but rather an already determining factor in many companies’ plans across various industries… at least internationally.
A marketplace such as Civil for example could fundamentally change the rules of the game in journalism because blockchain offers new, direct compensation models for high quality journalistic content – just outside the traditional publishing structures. The platform Adchain already enables the purchasing, tracking and billing of ad impressions via a blockchain ledger. In this instance blockchain prevents ad fraud and ensures transparency to the performance contribution of all intermediaries. The NYIAX ad trading marketplace works in a similar sense and provides the same benefits.
Don’t be fooled, blockchain can do much more than legally transacting secure and transparent contracts. It has the potential to take digital advertising to a whole new level. In the future, the Basic Attention Token could play a key role. It monetarily rewards users for their attention with BAT tokens, in return, the technology enables a group-specific approach targeting… A win-win situation, and thus, an ideal starting point for a rapid breakthrough of blockchain technology in this segment.