The inevitable gold mine.
Data management platforms (DMPs) easily hold large sets of information. With the right strategy in place, retrieving data of interest can also be a simple task. Data mining is often at the heart of a digital strategy; it is a key enabling factor to improve decisions and target customers differently. We help our clients implement the data management strategies that we develop specifically for them, for example, by scanning the market for the best-matched DMP or by supporting with the actual analytics.
- We helped developing a big data strategy for a large media corporation by evaluating the customer-specific potential in a data-based field of business, including a market estimation, analysis of growth potential and customer-specific use cases.
- We conducted a target screening of data management platforms and accompanied a leading market research company with general investment support.
- We helped set up social media monitoring strategies and reporting for several customers.