TARGETED CONTENT: WHAT IS IT AND WHY SHOULD IT MATTER TO YOU?

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The way content is being distributed has changed tremendously: Data-driven feeds and social news feeds have become the new ecosystem for consuming media. The age of search is over: We increasingly expect automated delivery of relevant content to our favorite device and preferred platform.

But how do I get my message across and target right audience on the new Apple News app or via Facebook Instant Articles? The latest “Nunatak Update” on Targeted Content addresses this question.

Want to learn more? Here is the links to the paper in English and German.

Please find the links to our previous update papers below, covering topics such as Wearable Technology, Native Advertising, Virtual Reality and Multi-Channel Networks. Available for download here:

Financial Technology

Virtual Reality

Native Advertising

Multi-Channel Networks

Wearable Technology