Teaser Section Main Page

Home / Archive by category "Teaser Section Main Page"

MAIN PAGE: List of Articles for Picture / Mosaic View



Managing Directors

Robert Jacobi

Robert doubles as a management strategy consultant and an expert in how to digitally produce, distribute and market content. He has been involved in several successful web start-ups, as well as transactions in the tech and media sector. In Robert’s previous career as an award-winning journalist, he worked for major media outlets in Germany, France and the U.S. Robert holds graduate degrees from Munich University and Harvard University.


Rupert Schäfer

Rupert has more than ten years of experience in the fields of consumer Internet and media. Rupert previously worked at Hubert Burda Media, where he managed a portfolio of successful investments. He was also the long-time producer of Europe’s leading Digital Zeitgeist conference, DLD (Digital, Life, Design). Rupert has founded several companies and is an active seed investor. Rupert holds an MBA from the Munich Business School.

Dr. Rolf Illenberger

Rolf’s expertise evolves from his profound experience in strategy and business. After many years in management consulting, he joined ProSiebenSat.1 as Managing Director and COO of their digital subsidiary where he headed the Business Development unit and led several intrapreneurial start-ups as well as large scale transactions. Rolf holds a PhD in Media Management from the University of Mainz and an MBA from Leipzig Graduate School of Management (HHL).

The Nunatak Team




Anastasia Brunner





Dr. Fabian

Martin Grimsehl













von Wulffen


Digital Coaching – NUNATAK ACADEMY

Digital Coaching – NUNATAK ACADEMY

The digital boot camp.


We love to help people help themselves. A special component of our service portfolio is the Nunatak Academy: in cooperation with creative minds from the digital industry, we train managers in digital trends and business models. With targeted workshops, participants interactively experience the most relevant digital topics in a real-life context and learn to apply these to their markets.


Through one- or two-day digital boot camps we expose managers to the latest trends and changes in their industry, including in big data analytics, virtual reality, social media advertising, digital video, mobile application development, crowd funding, three-dimensional printing and wearable technology. We translate these developments into each client’s context and require participants to develop practical solutions rather than lecturing them.

The Nunatak Group and the Bertelsmann University developed this training concept jointly; over 150 top executives from one of the world’s largest media conglomerates have already participated. Their enthusiastic feedback has encouraged us to advance the idea further. Similar formats have since been carried out with Pro7Sat1 Media AG, Red Bull GmbH and Deutsche Telekom AG.


  • Acquire new ideas for future growth
  • Identify promising digital business models and learn how to evaluate them
  • Meet entrepreneurs and creative minds from digital industries
  • Learn how digital tools enhance your daily work and personal life
  • Recognize changes in consumers’ behaviour and expectations even before they affect your business
  • Adjust your strategy to the requirements of the digital age


For previous Nunatak Academy events, we had renowned speakers and industry experts from companies such as Red Bull, Facebook, Twitter, Eyem, Wooga, Vice, Hubraum, Buzzfeed, Playbuzz, Promiflash and many more.

For inquiries, please contact us at
Digital Strategy & Transformation

Digital Strategy & Transformation

Futurizing your business.

Companies are under constant pressure to increase their digital footprints. Changing media usage and new technologies and platforms now require new business models with a solid foothold in the digital world. We help capture digital opportunities to drive growth within an increasingly competitive and dynamic digital business environment.

Having run dozens of digital transformation projects, we work with our customers all the way – from the evaluation of digital services and structures to the creation of business models, business planning, case design and the full support of the transformation process (change management, IT).

Our clients benefit from our innovative and entrepreneurial thinking, industry experience and our elaborate network within the international start-up ecosystem.

  • We developed the company-wide digital strategy and road map for a top-tier trade fair company, taking advantage of existing capabilities as well as exploiting new business opportunities
  • We helped one of the largest publishers in Germany structure its digital efforts, introduce new services, educate its workforce and implement business strategies designed to decrease dependence on print revenues
  • We supported the digital transformation process for an international engineering company – across all relevant departments
  • We developed the strategy and go-to-market for a new digital venture spin-off for one of the largest European Internet Service Providers
What we do

What we do


We are a digital strategy consultancy founded in 2011 by wholehearted digital entrepreneurs. Our managing partners, Robert Jacobi and Rupert Schaefer, witnessed the previous disruption in the media – one of the first industries under pressure by what back then was an emerging Internet economy.

Today, we develop digital strategies for companies across diverse industries – ranging from media, telecommunications, and financial services to big consumer brands and industrial groups, a number of which are DAX-listed.

By focusing on digital marketing and communication, growth strategies, digital coaching and investment advice, we help our clients tap the potential of the ongoing revolution. We take pride in doing so with a team of digital enthusiasts who walk the talk.

Our strategies are designed to help our clients’ businesses stand out from the crowd. Instead of applying standard approaches and frameworks, we create highly individual solutions based on knowledge and skills gleaned from dozens of digital transformation projects. We accompany our clients from conception through the implementation of strategies.


Innovation Our digital experience and deep industry knowledge yield fresh solutions.

Entrepreneurship Our entrepreneurial spirit ensures cutting-edge results, based on thorough analysis.

Sustainability Our distinct knowledge-transfer methods enable long-lasting success for our clients.

Agility Our digitally native and dynamic team takes you to new markets and higher levels of productivity.

Creativity Our advice is built on individual approaches because transformation projects can hardly be standardised.

Reliability Our endeavours serve a single goal: to deliver top service whenever you need it.

Additionally, we offer our experience and support to Internet and telecommunications start-up companies at special rates and agreements. To date, the Nunatak team has founded and/or invested in more than 20 young, mostly web-oriented businesses.