The insurance ecosystem is facing its biggest disruption ever. InsurTechs, data-driven tech startups, are entering into the market. Innovations such as machine learning, big data, IoT and blockchain are in focus. And the second wave of new competitors is about to follow: tech giants like Amazon or Google. Traditional insurers are looking for new business models and working on their digital-readiness – by integrating investment units and innovation laboratories, e.g. However, they are still having a hard time. In other words, the game has just begun.