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Wearable Technology

Wearable Technology

Update Paper:
Wearable Technology

Spotlight

  • The “Next Big Thing” in the digital sector: In 2013, the Wearable Technology (WT) industry will generate global revenues in the amount of USD 2.5 billion.
  • By 2018, the market is expected to increase more than five-fold.
  • Apple, Google, Nike and Sony are the current key players which are further developing this market.

Definition

WT comprises all technical end devices in the form of clothing and accessories. The central function is the recording and processing of data related to its user.

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Multi-Channel Networks

Multi-Channel Networks

Update Paper:
Multi-Channel Networks

Spotlight

  • Content providers are increasingly presenting their material on YouTube in own channels. Multi-Channel Networks (MCNs) bundle and promote them.
  • Revenues are principally generated via video advertising – 2013 ad revenues on YouTube are expected to increase to USD 5 billion.
  • In the battle for ad revenues and consumer reach, these networks have become serious competitors to traditional providers of moving pictures.
  • As a result, companies like Bertelsmann/RTL Group, ProSiebenSat.1 or Time Warner are investing in existing MCNs or setting up their own.

Definition

MCNs support content producers and owners of YouTube channels via services such as program planning, production, audience management and digital rights management. In return they earn commissions on ad revenues, which are displayed before, during and after videos.

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Native Advertising

Native Advertising

Update Paper:
Native Advertising

Spotlight

  • Advertisers are looking for alternatives to conventional display advertising campaigns as consumers become more immune to them and click-through rates decrease.
  • Thus, publishers are increasingly offering Native Advertising formats which seamlessly integrate with a website’s original content. Critics see this as a threat to editorial independence.
  • Nonetheless, 78 % of publishers and 61 % of brands worldwide plan to use Native Advertising this year – mainly on online editorial platforms and social networks.
  • Native Ads can be displayed easily on small mobile screens, which further increases their relevance.

Definition

The term Native Advertising describes high-value content created or commissioned by brands, which is integrated into a website’s look and feel. Platforms such as Buzzfeed rely solely on Native advertising. Lately, an increasing number of traditional publishers have jumped on the bandwagon and started selling Native ads (e.g. NyT, WSJ, forbes).

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Virtual Reality

Virtual Reality

Update Paper:
Virtual Reality

Spotlight

  • After many years of existence with early adopters in gaming and entertainment, Virtual Reality (VR) is just about to break into the mass market.
  • Headsets running customized software create an immersion into an artificial world inducing reality-like feelings and experiences using 3D visuals and sound.
  • Oculus VR is the first player to introduce an affordable device for the mass market. Its acquisition by Facebook for USD 2 bn raised awareness for future use of the technology.
  • It is a fast growing market: Total cumulative headset units by all manufacturers sold from 2014 to 2018 are estimated to reach more than 55 m.2 Samsung and Google made headlines recently with the announcement of new devices connected to smartphones.

 

Definition

VR immerses the user in an artificial environment created by software on display screens or through wearable devices like head mounted displays, VR glasses etc. These environments are experienced through the senses of sight and sound. The user’s conscience moves out of its real world environment. The simplest form of VR is a 3D image. Evolution of VR has led to the emergence of innovative technologies like haptic devices that deliver results based on touch coordination and pressure sensitivity.

Timeline of VR innovation

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Financial Technology

Financial Technology

Update Paper:
Financial Technology

Spotlight

  • Digital tools and services are completely going to change the way we manage our finances. Established banks are threatened by trends such as mobile payment, peer-to-peer lending, personal finance management and virtual currencies.
  • Financial Technology (FinTech) has been growing rapidly over the past few years – global annual investments reached USD 3 billion in 2013 and are expected to increase to USD 6-8 billion by 2018.
  • Understanding digital trends and changes in customers’ preferences are both key challenges and opportunities for established finance companies. Therefore, they are exploring digital technologies, creating in-house solutions, partnering with or acquiring innovative companies.

 

Definition

Currently, the term FinTech is used to generally describe the arrival of new digital techno- logies in the finance sector. Originally, the term was coined as a B2B business providing software and services for financial institutions. Now, it includes B2C pioneers catering to consumers’ financial needs and, hence, truly disrupting the market.

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Targeted Content

Targeted Content

Update Paper:
Targeted Content

Spotlight

  • In the age of mobile and social media consumers are increasingly expecting to receive relevant content instead of searching for it.
  • In this setting publishers need to provide content that reflects the consumer’s interests and needs at the right time and in a suitable context.
  • By using data, publishers can identify target groups and push campaigns and content more efficiently.
  • Targeted content in combination with native advertising provides an environment for selling advertising at a premium price point.

Definition

Targeted content is the visible output of a data-informed interaction between publishers and their audience, which transforms generic information into relevant content. Publishers can create a seamless content experience by following the user across all devices and by analyzing the situational context. Furthermore, they can actively sell personalized and native advertising with much higher success rates compared with standard display advertising.

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Virtual and Augmented Reality

Virtual and Augmented Reality

Update Paper: Virtual and Augmented Reality

Spotlight

  • 2016 is going to be a big year for virtual and augmented reality. Major players are releasing their first products to the consumer market, pushing VR and AR towards the mainstream
  • The new devices allow users a broad variety of immersive experiences ranging from movies to travel, news, games, and shopping
  • A whole new ecosystem is evolving, offering diverse opportunities for both established companies and startups to participate through content production, hardware, distribution, and platforms
  • Analysts expect the global market to grow rapidly, reaching a volume of $120B by 2020

Bildschirmfoto 2016-04-28 um 08.51.22

Definition

Virtual reality (VR)

disconnects users from the real world by simulating their presence in a computer-generated environment through wearable devices. handheld controllers let users interact with the artificial environment.

Augmented Reality (AR)

enhances the users’ real- world environment by overlaying virtual elements. AR enables real-time interactions as well as three-dimensional relations between virtual and real objects.

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Blockchain

Blockchain

Update Paper: Blockchain

Spotlight

  • Blockchain applications are booming and have the potential to not only change the financial sector.
  • The reason for the success of Blockchains is that transactions can be processed without interme­diaries like banks in a quick and tamper-proof way. The blockchain database transparently includes all information as to when and where a service has been provided or a payment has been made.
  • This is achieved using a register that is stored on networked computers and constantly updated. It is only possible to access a specific record using a matching key.
  • The virtual currency bitcoin is the first application that successfully implements the technology. With a venture capital investment volume exceeding $1.8 billion, other industries are gearing up to leverage the technology.

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German

InsurTech 2.0

InsurTech 2.0

Update Paper: InsurTech 2.0 – Deconstructing the Buzzword

The insurance ecosystem is facing its biggest disruption ever. InsurTechs, data-driven tech startups, are entering into the market. Innovations such as machine learning, big data, IoT and blockchain are in focus. And the second wave of new competitors is about to follow: tech giants like Amazon or Google. Traditional insurers are looking for new business models and working on their digital-readiness – by integrating investment units and innovation laboratories, e.g. However, they are still having a hard time. In other words, the game has just begun.


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