Almost 100 of our clients, contacts from our network and friends came out to Nunatak’s first Networking Night at the Vorhoelzer Forum. The theme of the evening was ‘The Video Revolution’, with three amazing speakers sharing their insights on the developments of the online video world: Fabian Maier, Head of Digital at Vice Germany, Tobias Bauckhage, Co-Founder of Moviepilot and Heiko Hebig, Partnership Manager at Facebook.
Nunatak Networking Night on “The Video Revolution”
Fabian Maier kicked off the evening by joking about our title.. For Vice it would not be a ‘video revolution’, rather a ‘video evolution’ as Vice already began in 2007 to offer premium content online. In a short period of time, Vice has become the digital storyteller of the 21st century, reaching 220 million people globally, catering specifically to a millennial audience.
Tobias Bauckhage shared his view about the content consumption on social media. In other words, there is no such thing as searching for content on social media; rather it needs to be discovered.
Tobias later explained how Facebook has become an important traffic generator for Moviepilot. Before a movie hits the cinema, awareness needs to be created, for him, awareness happens on social media. Social media is the epitome of a consumer market.
Moviepilot empowers fans to take over the conversation and relies on a hybrid model of content creation. Only 20% of their weekly articles are written by their editors, the rest is user generated content.
Heiko Hebig told us about the launch of Facebook’s new product, Facebook Videoplayer and the growth it had experienced since end of 2014. Already one billion daily video views were reached, from well performing content (65% coming from mobile views). Heiko went on to define well performing content as needing to be condensed or better said ‘videos no longer than a cigarette break’.
All three speakers agree that we have only hit the ‘tip of the iceberg’ regarding online video. It will be interesting to continue to monitor the evolution of video.