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NUNATAK’S NETWORKING NIGHT: A SUMMARY

NUNATAK’S NETWORKING NIGHT: A SUMMARY

Almost 100 of our clients, contacts from our network and friends came out to Nunatak’s first Networking Night at the Vorhoelzer Forum. The theme of the evening was ‘The Video Revolution’, with three amazing speakers sharing their insights on the developments of the online video world: Fabian Maier, Head of Digital at Vice Germany, Tobias Bauckhage, Co-Founder of Moviepilot and Heiko Hebig, Partnership Manager at Facebook.

Nunatak-Networking-Night-Online-Video-Revolution

Nunatak Networking Night on “The Video Revolution”

Fabian Maier kicked off the evening by joking about our title.. For Vice it would not be a ‘video revolution’, rather a ‘video evolution’ as Vice already began in 2007 to offer premium content online. In a short period of time, Vice has become the digital storyteller of the 21st century, reaching 220 million people globally, catering specifically to a millennial audience.

Tobias Bauckhage shared his view about the content consumption on social media. In other words, there is no such thing as searching for content on social media; rather it needs to be discovered.

Tobias later explained how Facebook has become an important traffic generator for Moviepilot. Before a movie hits the cinema, awareness needs to be created, for him, awareness happens on social media. Social media is the epitome of a consumer market.

Moviepilot empowers fans to take over the conversation and relies on a hybrid model of content creation. Only 20% of their weekly articles are written by their editors, the rest is user generated content.

Heiko Hebig told us about the launch of Facebook’s new product, Facebook Videoplayer and the growth it had experienced since end of 2014. Already one billion daily video views were reached, from well performing content (65% coming from mobile views). Heiko went on to define well performing content as needing to be condensed or better said ‘videos no longer than a cigarette break’.

All three speakers agree that we have only hit the ‘tip of the iceberg’ regarding online video. It will be interesting to continue to monitor the evolution of video.

HOW FINTECH WILL CHANGE THE BANKING INDUSTRY – AND OUR DAILY LIFE

HOW FINTECH WILL CHANGE THE BANKING INDUSTRY – AND OUR DAILY LIFE

„Digital tools and services are completely going to change the way we manage our finances. Financial Technology (FinTech) has been growing rapidly over the past few years – global annual investments reached USD 3 billion in 2013 and are expected to increase to USD 6-8 billion by 2018.

Established banks are threatened by trends such as mobile payment, peer-to-peer lending, personal finance management and virtual currencies.

Want to learn more? Check out our latest Nunatak update paper with trends, figures and opportunities.

You can view and download this update in English or in German.

Given below are the links to our previous update papers, covering topics such as Wearable Technology, Native Advertising, Virtual Reality and Multi-Channel Networks. Available for download here:

Virtual Reality

Native Advertising

Multi-Channel Networks

Wearable Technology

VIRTUAL REALITY: NUNATAK UPDATE – V4

VIRTUAL REALITY: NUNATAK UPDATE – V4

Our new Nunatak Update is out!

This edition is about “Virtual Reality“, which has been all over the media ever since Facebook’s acquisition of Oculus for 2bn USD. Even though the technology has been around for quite some time now, it is only just about to break into mass market.

You can download this update in English or in German.

Our previous editions of Nunatak Update covered the innovative ad format Native Advertising, the soaring market of Wearable Technology as well as the emergence and importance of Multi-Channel Networks. You can read all about it here:

Native Advertising

Multi-Channel Networks

Wearable Technology

Please feel free to leave your comments, give feedback or make further suggestions.
We hope you enjoy reading the Nunatak Update.

NATIVE ADVERTISING: NUNATAK UPDATE – V3

NATIVE ADVERTISING: NUNATAK UPDATE – V3

We recently released the third version of our Nunatak Update. This edition’s topic is Native Advertising, which is an innovative ad format that is being used by an increasing number of brands, publishers and agencies.

You can download this update in English or in German.

Our previous editions of Nunatak Update covered the soaring market of wearable technology as well as the emergence and importance of Multi-Channel Networks. You can read all about it here:

Multi-Channel Networks

Wearable Technology

Please feel free to leave your comments, give feedback or make further suggestions on our Native Advertising paper. Enjoy reading Nunatak Update.