Our Philosophy

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We are a digital strategy consultancy founded in 2011 by wholehearted digital entrepreneurs. Our managing partners, Robert Jacobi and Rupert Schaefer, witnessed the previous disruption in the media – one of the first industries under pressure by what back then was an emerging Internet economy.

Today, we develop digital strategies for companies across diverse industries – ranging from media, telecommunications, and financial services to big consumer brands and industrial groups, a number of which are DAX-listed.

By focusing on digital marketing and communication, growth strategies, digital coaching and investment advice, we help our clients tap the potential of the ongoing revolution. We take pride in doing so with a team of digital enthusiasts who walk the talk.

Our strategies are designed to help our clients’ businesses stand out from the crowd. Instead of applying standard approaches and frameworks, we create highly individual solutions based on knowledge and skills gleaned from dozens of digital transformation projects. We accompany our clients from conception through the implementation of strategies.


Entrepreneurship – We define ourselves as entrepreneurs, on all levels, striving for sustainable success.

Partnership – We trust each other and believe in diversity. Therefore we value the opinion of everybody regardless of the hierarchy and work on eye-level with clients and partners.

Passion – As digital natives we love what we do, inspire others, think out-of-the-box and go the extra mile, to find the best possible solution fitting the individual needs of our clients and team.

Additionally, we offer our experience and support to Internet and telecommunications start-up companies at special rates and agreements. To date, the Nunatak team has founded and/or invested in more than 20 young, mostly web-oriented businesses.